In this webinar held on November 19 at 9am PT/12pm ET, we introduced The Small Firm Diaries USA—a new research initiative examining the daily financial realities, challenges, and resilience strategies of small firm owners and their workers. Through a discussion with expert panelists, we explored how the shifting U.S. business landscape—from policy changes to economic pressures—is affecting the smallest employer firms in low-income areas.
Panelists
Chi Mac, Executive Director at JPMorgan Chase Institute
Amy Hereford, President & CEO, LiftFund Inc.
A. Jay Nwachu, President & CEO, Innovation Works Baltimore
Moderator
Timothy Ogden, Managing Director, Financial Access Initiative

Editor's Note:
If you were hoping that the faiV would be a pleasant distraction from the overwhelming flow of AI-related content, sorry. For the record, the faiV had “ai” built in before Anthropic existed. And a housekeeping note: we’ve finally jumped ship from Mailchimp to NYU’s mailing platform—I guess if you’re reading this it’s been a seamless transition and if you’re not, well, you’re not. Feedback on the faiV’s content and format and delivery methods is always welcome, just drop me an email.
- Tim Ogden