Small business owners overwhelmingly cite cost as the main barrier to improving job quality, but when we asked workers what they valued most, many of their top answers cost relatively little. That gap between owner perception and worker priorities is one of the most actionable findings from the final evaluation of Shared Success, an initiative by the Aspen Institute's Economic Opportunities Program (with support from the Gates Foundation) that worked with 11 Community Development Financial Institutions (CDFIs) to embed job quality programming into their existing small business support.